Aidan

I'm a designer with a hands-on background. I love tinkering and physical problem solving. I'm enthusiastic about Experience Design and User Experience, making intuitive and inspiring products.

Packaging Branding

Shred Sense

Client
Waveform
Role
Branding, Packaging
Duration
6 Weeks

Project overview

Waveform is looking to revolutionize the way that people surf! Using pressure sensitive material and an onboard CPU, ShredSense monitors a surfer's body position and form as they ride. Making learning, or improving a breeze!

ShredSense is the first of its kind and is easily applied to a board you already own. It fits many sizes. The pressure sensitive wrap is applied to the surf board deck and connects to your phone for instant feedback.

  • Branding / Product Design
  • Package Design

Beginners to Experts

ShredSense can help beginners learn to carve without paying for coaching,
and encourage them to get back on the board after a wipeout. But ShredSense can
also allow experts to track their form, comparing their own skills to the pros.

Instant Feedback

01. Track

Stance, carve pressure, center of gravity.
Lets ShredSense give you pointers on where
your wipeout happened and why.

02. Compare

Improve alongside your friends, and see
how you stack up against pros. Speeds, wave duration,
and form in real-time comparison.