Adobe Experience Design
Adobe Inc
Experience Design, Promotional Design
6 Weeks
Project overview
Adobe was looking for a promotional experience that could bring more users onto its new SaaS model. Adobe has centered its software around creative professionals but wanted to be considered as an everyday creative tool.
A public interactive experience was selected for its broad audience reach and memorable value. A Kiosk design made the most sense, and an activity centered around improving creative skills was developed.
- Experience Design
- Promotional Material
- Branding / Identity
Kiosk Design
The kiosk shape was derived from the Adobe logo's 'A' which was inverted. This allows
the kiosk to shade participants and be weather resistant.
A bright color
pallete was selected
to attract participants, and a bold typeface as it is uncommon.
Creative Process Research
01. Goals
Given a set of goals or constraints, some-one has a much easier time being creative.
Endless options will not help.
02. Ideation
Word associations, brainstorming, justgenerate many ideas. Then merge those ideas
in new ways to form your starting point.
02. Iterate
Take your starting ideas and make new ones.Tweak one of the ideas it came from, or add
another idea on top, until you find a solution.
Take Away
Adobe's goal with this experience was to leave participants with a memorable
experience. A take away item is a great way to keep an experience on the user's
mind.
At the end of the creative activity, participants were given a notebook to encourage
further creative skills practice, and a voucher for an Adobe software trial to boost
onboarding after the activity
