VegFest tote bag with logo

VegFest Branding

Branding

During this rebranding of a Seattle vegetarian festival, I wanted to focus on the celebration of good vegetarian food that was at the core of this event. I had a goal to draw new audiences to this event so they could realize how tasty vegetarian food is. I chose to use warm colors and playful illustrations to give a vibrant and youthful feel to the event.